Aida Muluneh
Picture: Aida Muluneh - The 99 Series Part One

Aida Muluneh took the pictures in Ethiopia of the weavers, thread makers and the close-ups of them working.

Born in Ethiopia in 1974, Aida left the country at a young age and spent an itinerant childhood between Yemen and England. After several years in a boarding school in Cyprus, she finally settled in Canada in 1985. In 2000, she graduated with a degree from the Communication Department with a major in Film from Howard University in Washington, D.C. After graduation she worked as a photojournalist at the Washington Post, her work can be found in several publications. Also as an exhibiting artist, a collection of her images can be found in the permanent collection at the Smithsonian’s National Museum of African Art and the Museum of Biblical Art in the United State. She is the 2007 recipient of the European Union Prize in the Rencontres Africaines de la Photographie, in Bamako, Mali. As well as the 2010 winner of the CRAF International Award of Photography in Spilimbergo, Italy. She is the founder and director of the first international photography festival the Addis Foto Fest in Ethiopia. Aida continues to curate and develop cultural projects with local and international institutions through her company DESTA (Developing and Educating Society Through Art) For Africa Creative Consulting PLC in Addis Ababa.


Established in 2010, Desta for Africa Creative Consulting (DFA) is a private limited company providing services in the area of photography, event planning, workshops, public relations, media communication, graphic design and consulting in the creative industry. Located in Sidist kilo in the International Leadership Institute Building, DFA is managed by award winning photographer and cultural entrepreneur Aida Muluneh, DFA is a creative production company, which utilizing various talents in Ethiopia, to develop unique services to our client and partners who are looking for innovative and creative approaches to promoting their goods and services in the African and international market. DFA is a capacity building company specifically geared towards elevating cultural production, media professions and image production throughout Africa. In addition our main goal is to utilize culture and art to create self-sustainable opportunities to promote development in Ethiopia. For this reason, the word DESTA also stands for Developing and Educating Society Through Art, which also means happiness in the Ethiopian language Amharic.

Facebook: Aida Muluneh

Instagram: @aidamuluneh

Twitter:  @aidamuluneh


Anna Pirkola and Katri Kapanen

Anna Pirkola and Katri Kapanen did the photoshoot of JUURET 2016 – collection carpets.

Anna Pirkola is an interior stylist, designer and blogger from Helsinki Finland. When not working she´s either dancing ballet or listening to music or just relaxing with her family. Anna finds inspiration from all the things surrounding, it can be friends, music, the world itself, kids, nature, good restaurant or even a floor of a hardware store, you name it. She thinks the best things in life a free like good people who make you laugh and who take care of each others.



Katri Kapanen photography

Jussi Rekiaro

Jussi Rekiaro took the pictures of JUURET 2016 – collection towels and bags.


Sakari Röyskö

Sakari Röyskö took the pictures of Anna and Hanna.


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