Revolutionary inclusive rugs

Sera Helsinki combines Scandinavian design with Ethiopian craftsmanship traditions and a fully transparent production chain. All our rugs are natural products from pure sheep wool, and no chemicals are used in our processes.

Our Mission

Wicked problems demand innovative solutions. We believe that truly transparent design drives change for a more inclusive and accessible society. SERA HELSINKI was born from the love for design and desire to create a better future. Our roots lie in Scandinavian design, and they are intertwined with Ethiopian craftsmanship heritage and empowerment of people. 

Our Impact

“Nothing about us without us” is the principle of our work. Making society more inclusive for people with disabilities is a challenge, as is working on the grassroots level with vulnerable groups. Our goal is that we include persons with disabilities in all levels of our business and decision-making.

E-1027

E-1027 rug is designed by Samu-Jussi Koski. This rug is knotted with two heights. The pattern of the rug is about 2,5 cm high and the base of the rug is about 1 cm high. Available in three color combinations.