Our Story

SERA HELSINKI provides handmade woolen carpets and cotton towels made from pure ecological raw materials.

Our products are ecological. The wool comes from the northern highlands of Ethiopia. Shepherds take care of the sheep which guarantees natural living conditions in the fields. The wool is hand spun and carded by mothers and women with disabilities. The wool is not dyed or bleached – it is ecological and natural.

Our aim is to improve the living standards of most vulnerable groups in Ethiopia – the people with disabilities and single mothers.

SERA HELSINKI was born from love for handcrafting and design. All our products are handmade in Ethiopia, and they combine both Finnish design and traditional Ethiopian hand craftsmanship.