Who we are
Our website address is: https://serahelsinki.com.
What personal data we collect and why we collect it
We collect various personal data from the unregistered customers of our webstore as well as other unregistered users of our website.
We collect customer data from our customers of our webstore, such as:
• First and last name
• Contact details
In addition, we collect other customer data from our loyal customers and the unregistered customers of our webstore, such as:
• Information relating to purchases and claims
• Information relating to product reservations
When contacting our customer service by email or telephone we may process the following personal data:
• First and last name
• Contact details
• IP address
• Communication between you and the customer service
• Other information you have disclosed in the reference
We also collect technical data from all the users of our website, such as:
• IP address
• Operating system and device;
• The products searched for on our website, page history of our website and other possible analytics data
If you visit our website, the technical data collected from you cannot be linked to you. The technical data may, however, be linked to your IP address whereupon the data is considered to be personal data.
We collect the majority of the customer data when you buy products in our webstore.
We collect contact details from customers who subscribe to our newsletter.
Legitimate grounds for processing of your personal data and purposes of processing
We process your personal data to pursue our legitimate interest to run our business operations, improve your customer or visitor experience and conduct direct marketing. We do not, however, use your personal data for direct marketing purposes without your consent.
We process your personal data in order to fulfill the contractual obligations based on the customer relationship when you buy products in our webstore.
We process your personal data for the following purposes:
• In order to maintain the customer relationship, such as in order to inform you about our web services, products and customer service
• In order to handle payment transactions
• In order to target marketing
• In order to develop the quality of our web services by analyzing for instance the products you have viewed and purchased, the feedback you have provided and the sections you have visited.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
Who we share your data with
In order for you to make a purchase in our webstore or other places of business globally, we transfer personal data relating to the customer order within the SERA HELSINKI company and its few subcontractors in Ethiopia in order to carry out the delivery of the product and maintain the transparency of our production chain. As a consequence, SERA HELSINKI’s few carefully selected subcontractors based outside of the EU/EEA might get access to the customer information. The access is, however, limited to the purpose of identifying the loyal customer. In addition, SERA HELSINKI may disclose information relating to the customer purchases (such as name, email, address and order details) to advertising network service providers in order to conduct targeted marketing.
If personal data is transferred outside the EU/EEA, we will ensure that appropriate contractual measures (e.g. using standard contractual clauses of the EU Commission) are applied to the transfer, the transfer is lawful and that the processing and confidentiality are in compliance with the applicable laws.
SERA HELSINKI does not transfer your personal data outside of our organization apart from the following situations:
• You have given your consent to the transfer
• The transfer is based on law
• The personal data is transferred to an authorized service provider of SERA HELSINKI and the terms of processing of personal data have been agreed with the service provider
How long we retain your data
For users that make a purchase on our website, we also store the personal information they provide in their order.
We process some of the personal data relating to your order solely based on the contractual relationship. We store the personal data relating to your purchases and claims as long as it is necessary for instance for defending legal claims or for complying with bookkeeping and legal obligations.
The analytics data of our website are stored for 26 months. An example of analytics data are the products you have searched for on our website and the pages you have visited on our website.
You may, at any time, unsubscribe from our mailing list and prohibit us from sending you electronic direct marketing.
What rights you have over your data
You have the right to know which data relating to you is processed by SERA HELSINKI.
In addition, you may require us to provide you with a report regarding the following matters:
• why is your data processed
• who we have disclosed your data to or who we plan to disclose your data to
• how long we store your data
If it is not possible to communicate the accurate storage time, we will inform you about the criteria for defining the storage time. Such criteria may be based for instance on a certain law or industry-specific instructions.
If you have made a purchase from our website or subscribed to a newsletter, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.
Your right to rectify your data
If the data relating to you is incorrect you have the right to require the rectification of such data. You may ask us to rectify your data by contacting our customer service, using the contact details stated in this privacy statement.
Your right to require the erasure of your data
You have the right to ask us to erase your data. You may ask us to erase your data by contacting our customer service, using the contact details stated in this privacy statement. If you ask us to erase your personal data, we aim at erasing all data relating to you as soon as possible.
We store your data despite your erasure request only if there is a legitimate ground to store the data, such as a legal obligation and administrative or security purposes.
Your right to lodge a complaint
You have the right to lodge a complaint with the competent national supervisory authority if you find the personal data processing activities of SERA HELSINKI to be non-compliant with data protection legislation.
Controller: Sera Helsinki Oyj, Business ID: 2750233-4.
If you have a request, notification or you have something else to ask regarding the processing of personal data, you may contact our customer service in the following ways:
• by sending an email to the address email@example.com.
• by calling the number +358 44 231 9151 (local network charge/mobile call charge or international call charge), on business days from 8 am to 6 pm.